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Wednesday, September 05, 2012
Mark Allen, military and defense business consultant
Employer: Moore Exposure, a marketing and promotions company, since April 2010
What was your prior job? He retired after 21 years with the 82nd Airborne Division, 325th Airborne Infantry Regiment.
What does your job entail? “I specialize in meeting the promotional needs on the military side. I work a lot with the retention folks, the career counselors. They have a need to promote Army retention. The way they do that is through a whole onslaught of items, everything from apparel to devices - promotional items that they provide each soldier when they re-enlist. It’s a give-back to the soldier, a thank you for serving. All the items are in line with promoting military pride, and everything with that unit, but also promotes and advertises Army retention. We also do a lot of challenge coins for various brigades, down to the company level.” Soldiers carry the coins that bear their unit’s insignia.
Why this job after you retired from the Army? “What I like about this is it continues to allow me to work with Army personnel. How many people get to leave a job and turn around and still work with those people in a different aspect?”
What’s your favorite part of the job? “My favorite part is when I deliver the product to the customer ... and it exceeds their expectations, especially on the challenge coins. When you’re talking about a challenge coin, that’s a lot of unit pride and history.”
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